Rider*Centrik: Our Product Design Philosophy


It's the Rider who makes the decisions.

It's the Rider who takes the risks.

It's the Rider we are focused on.

Rider*Centrik Logo

At National Cycle, we think about every product from the Rider's perspective. We measure the value of any accessory by how it increases the Rider's enjoyment and whether it gives him or her more confidence and ability on the road.

We design for Riders and their sensory experience. National Cycle's goal is to craft an increasingly refined environment for the Rider that reinforces them as the center of their world.

RIDER*CENTRIK... is National Cycle's belief that everything we do is about the Rider.

Good Riding!

Barry's Signature

Barry Willey

President, National Cycle Inc.